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Natalia Oreiro is ambassador of Voce Viva perfume

L’Oreal Uruguay presented yesterday the “Voce Viva” perfume, with the collaboration of the Italian fashion house “Valentino’s Beauty”, in the gardens of Italian Embassy. Under the motto “My voice, my strength”, “Voce Viva” celebrates the unique voice of every woman and is based on the values of inclusion and individuality of the Maison, founded more than 60 years ago. Framed in a festive and colorful atmosphere, the event had its iconic moment when Natalia Oreiro appeared on the stage, who was chosen as the “Voce Viva” ambassador for Uruguay. She was chosen not only because she shares Valentino’s Italian origins, but also because she is a symbol of respect for individualities and that everyone finds their place.

“The artist means freedom, shyness, a pure heart. Her participation in this campaign raises the symbolic power of the project to the highest level. She is the icon of a generation. Her message of her freedom, passion for art, self-awareness and equality is the same one that our Valentino community stands for. I am very proud to have her”, said Pierpaolo Piccioli, sole creative director of the Maison since 2016.